Food

     Custom-Made  

    I have read this article and it was mainly about the strategies of distribution food around the world. I found in this article how a customer is important for the marketing. For instance, this article gives example of the people in Iceland who do not have a cell phone. Therefore, when they go to theater, the employee bring them a phone to order from Domino’s restaurant. The company of Domino’s has teamed who drive in to deliver the pizza to the customer in the theater. In fact, this article remind me of some strategies of marketing that I learned in the college in my country. For example, there is one strategy, which is call substitution, and this strategy means to give another product instead of non-available product. Therefore, when the customer come to the store to buy something he needs but he could not find it, the seller will show him another item that related to one he wanted. Finally, I think that any company want to success, it must provide the customers a convenient services and try to make them satisfied.